Go Jauntly Wins Active Travel London Civic Innovation Challenge

We are incredibly excited to announce that we are one of the eight winners of the Civic Innovation Challenge, spearheaded by The Mayor of London and the London Assembly

Over 100 organisations applied to the challenge; over 40 interviews were conducted, and out of 14 finalists, 8 startups were chosen for the award. The other winners and their categories were:

Pearl Support Network (Dementia)

Connected Kerb (Electric Vehicles)

VU.CITY and Crossmap (Affordable Housing)

Quids In! (Financial Inclusion)

Buddyhub (Loneliness and Isolation)

Elemental (Physical Activity)

To read more about the award check out this piece in The Telegraph.

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The winning organisations were all picked for proposing innovation solutions addressing real-world challenges in a clear and measurable way. The fact that we have tested Go Jauntly in the marketplace already meant that our challenge partner felt our new ideas would be feasibly delivered and piloted and that they could potentially support us to scale. And for us, scaling is so important as we can only have the kind of social impact we desire if we have the ability to connect and inspire wider audiences. 

Our challenge partner is the organisation behind the greatest transport organization in the world, TfL! This is a dream come true for us. We can’t wait to work alongside the team at TfL and tech for good pioneers at Bethnal Green Ventures to envision and deliver new customer-centric ways to encourage active travel and to continue to promote walking as a pastime.

Will Norman, London’s Walking and Cycling Commissioner, said: “Walking is a fantastic way to get around London and Go Jauntly makes it simpler to explore your local area and beyond. I’m delighted that the app is developing new routes across the capital, as getting more Londoners to walk regularly is essential for the health and future prosperity of our city.”


We have based our pilot on current research and future concerns surrounding the UK’s decline in biodiversity as well as the known mental health benefits of spending time in nature. Over 50% of the global population is now urban and the UK’s urban population is the highest in the OECD which is expected to exceed 92% by 2030. This provides unique challenges about the nature of communities and their connect or disconnect with nature. The Mayor of London wants 80% of journeys to be active by 2041 in order to reduce car use and improve air qualityTfL research’s in 2016 found that more than a third of car trips made by Londoners could be walked in under 25 minutes coupled by the fact that the NHS could save £1.7 billion on conditions including heart disease and diabetes if Londoners walked or cycled for just 20 minutes a day.

Our project will support these goals by making walking commutes as easy and appealing as possible to Londoners.

Lilli Matson, Director of Transport Strategy at TfL, said: “Go Jauntly  will help make it more appealing for people to enjoy and discover new parts of London on foot as part of their commute or for fun. Walking is an easy and affordable way for Londoners to integrate more physical activity into their daily lives and get around.”

Go Jauntly is almost completely self-funded apart from a previous Geovation grant, and even though we started as a side hustle from Furthermore our digital product and service design studio, we have been 100% committed to Go Jauntly from the get go, so opportunities such as this really mean a lot to the team. 

To find out more about our journey and to speak to one of the team directly please get in touch at hi@gojauntly.com or sign up to our newsletter or keep in touch over on our socials.

Lots of love from Hana, Steve and the team at Go Jauntly.

Go Jauntly TeamComment