Re-wild with 12 new botanic walks by James Wong
The average British woman gets just 25 minutes of fresh air a day.
That's why, in partnership with Liz Earle and ambassador, ethnobotanist James Wong, we've created new audio-enhanced walking routes to help encourage women across the UK to get outside and reconnect with nature.
Liz Earle recently commissioned a poll of 2,000 women across the UK and it emerged that almost half of British women don’t have enough time to enjoy nature. Hectic workloads, being exhausted and busy family lives mean many go for long spells without going outside.
Yet the study also found 86 per cent of women believe spending time in nature is a good way of relieving life’s pressures and worries. A further one third also noticed improved physical health when outdoors and 44 per cent feel ‘energised’ and ‘revitalised’. To read more findings from the study, check out this article in The Mirror.
“This research suggests women aren’t getting nearly enough time outdoors– which is concerning given the number of things modern women juggle at any one time. Along with the physical benefits of taking a walk outdoors, there are important psychological benefits from being in nature such as relieving stress and anxiety as well as boosting mood, all whilst improving overall wellbeing, but the research shows that we don’t always get out as much as we should.”
- Liz Earle Ethnobotanist James Wong
Liz Earle Beauty Co. creates fuss-free products that work on every skin type using the finest quality, naturally derived ingredients, such as wild plum or bilberry seed oil. Like us, they share a passion for the transformative power of nature and they encourage their employees and customers to get outside to experience it as much as possible. There is a reason their mantra is #NaturallyActive!
In talking with Liz Earle, we thought what better way to encourage women to get outside than by creating a new series of inspiring nature walking routes. So, we worked with them and James Wong to curate twelve routes across the country packed with botanical goodness -in London, the Isle of Wight, Nottingham, Bathampton and Edinburgh. And that’s not all…nine of the routes are enhanced with our brand new audio feature! Audio guides have been frequently requested in the past and we thought that this would be the perfect opportunity to introduce them. As you walk these beautiful botanical routes, you can listen to fun facts, recommendations and insider tips from James Wong along the way.
The Liz Earle research shows that we need to do more to help women thrive in ever-challenging circumstances. Our collaboration aims to inspire more people to get out and about, feeling happier and healthier and enjoying what mother nature has to offer.
Find out more about these walks here or download the app and get walking and enjoying mother nature now.